Actionable concepts in your company Ethics & Compliance Week

What you may be taught on this podcast episode

Engagement is a scorching matter within the ethics and compliance area—it impacts coaching, communications, and total program effectiveness. However driving engagement will get difficult when you’ve gotten a worldwide presence or worker populations with completely different working circumstances and applied sciences. How can E&C professionals foster engagement in a method that resonates with everybody—and even makes it enjoyable? On this episode of LRN’s Principled Podcast, host Dave Hansen talks with Kerry Ferwerda, the ethics and compliance supervisor for Europe at NSG Group, about the best way to plan a profitable company ethics and compliance week. Hear in as the 2 focus on concepts and greatest practices round occasion content material, communication, and participation.    

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Visitor: Kerry Ferwerda


Kerry Ferwerda is the ethics and compliance supervisor for Europe at NSG Group, one of many world’s largest producers of glass and glazing merchandise for architectural and automotive. it is usually a number one provider of technical glass merchandise inside its Artistic Expertise division. NSG has principal operations all over the world with gross sales in over 100 international locations. 

A passionate advocate for doing enterprise the proper method, Kerry has labored inside ethics and compliance for the previous 10 years. Throughout this time, Kerry has led E&C schooling initiatives throughout the group, working throughout the enterprise strains to develop and implement education schemes that ship worth and embed a powerful firm tradition. 

Previous to becoming a member of ethics and compliance, Kerry labored inside the group’s Automotive Glass Alternative enterprise unit for 12 years, gaining a wealth of expertise in roles throughout a number of departments and useful disciplines—together with Finance, Operations, Provide Chain, IS, and Buyer Service.  

Kerry holds a BSc (Hons) in Info Expertise for Enterprise from Aston College, Birmingham, UK.


Host: Dave Hansen


Dave Hansen is the worldwide advocacy advertising director at LRN, a corporation targeted on ethics and compliance options that assist individuals all over the world do the proper factor. His staff drives LRN’s buyer obsession by constructing neighborhood, deepening buyer engagement, and discovering significant alternatives for collaboration. Dave is captivated with studying, having spent most of his profession inside greater schooling or coaching. He loves sharing buyer tales and greatest practices within the identify of steady enchancment. Dave is a proud dad, espresso fanatic, drummer, and scuba diver. In his spare time, he enjoys cooking and studying!

Principled Podcast transcription

Intro:  Welcome to the Principled Podcast, dropped at you by LRN. The Principled Podcast brings collectively the collective knowledge on ethics, enterprise and compliance, transformative tales of management and provoking office tradition. Hear in to find invaluable methods from our neighborhood of enterprise leaders and office change-makers.

Dave Hansen: Engagement is a scorching matter within the ethics and compliance area. It impacts coaching, communications, and total program effectiveness. However driving engagement will get difficult when you’ve gotten a worldwide presence or worker populations with completely different working circumstances and applied sciences. How can E&C professionals foster engagement in a method that resonates with everybody and even makes it enjoyable? Howdy and welcome to a different episode of LRN’s principled podcast. I am your host, Dave Hansen, international advocacy advertising director at LRN. 

At the moment I am joined by Kerry Ferwerda, the ethics and compliance supervisor for Europe at NSG Group. At the moment is a subject close to and expensive to my coronary heart. We will focus on planning your individual company Ethics and Compliance Week. Kerry’s an actual knowledgeable within the area having simply accomplished NSG’s second annual international occasion with extraordinarily excessive participation in a 96% satisfaction fee on common throughout her group. Welcome, Kerry. 

Kerry Ferwerda: Hello. Thanks for inviting me. 

Dave Hansen: So let’s get issues began. Please inform us a bit bit extra about NSG and your most up-to-date Ethics and Compliance Week. 

Kerry Ferwerda: So NSG Group is among the world’s largest producers of glass and glazing merchandise for architectural, so that’s the constructing glass and glazing and glass photo voltaic panels. Additionally, we even have an automotive division, so that’s glazing for each new automobiles and likewise alternative markets. NSG can be a number one provider of technical glass merchandise inside our inventive expertise division. So that’s, for instance, the likes of skinny glass for shows and lenses for printers. Our firm has round 26,000 everlasting workers with operations all over the world, and we’ve got gross sales in over 100 international locations. 

Dave Hansen: Fantastic. Are you able to inform us a bit bit extra about your Ethics and Compliance Week? 

Kerry Ferwerda: Yeah, actually. So when it comes to Ethics and Compliance Week, we first held a small pilot for E&C week again in 2020 simply in Brazil, and that was obtained very well domestically. So due to this fact in 2021 we went international. Our theme for 2021 was again to fundamentals there we coated things like insurance policies and procedures and the significance of talking up. We really realized a lot from that yr and took on board suggestions, which allowed us to create a way more inclusive Ethics and Compliance Week throughout our entire group in 2022. 

So in 2022, we held our Ethics and Compliance Week on the finish of November, and our theme for 2022 was respect. We had a tagline for the week, which was make respect seen, and this really aligned to considered one of our core values at NSG, which is to respect others and unleash their potential. So it was a company-wide occasion held throughout the entire week, and it was actually vital and vital to us in ethics and compliance to make sure that all ranges of our group felt part of it. 

Dave Hansen: That is fantastic. So this was simply your second international occasion. What was the motivation behind pulling collectively an occasion like this and what do you hope to perform while you host an Ethics and Compliance Week? 

Kerry Ferwerda: So for us Ethics and Compliance Week, it actually is a chance for us to shine a highlight on the significance of ethics and compliance for us to create consciousness, but additionally a reinforcement message. We needed to place ethics and compliance on the forefront of all people’s thoughts throughout the group and per week devoted to ethics and compliance permits us to just do that. Hopefully we selected a theme that basically resonated with our colleagues and permits them the time to mirror on the subject and likewise how they’ll apply it in their very own working and likewise private setting. We needed an occasion which clearly generates and promotes wholesome dialogue across the enviornment of ethics and compliance, and likewise opens conversations about respect inside the group. NSG actually promotes a powerful tradition of moral habits inside the group, and Ethics and Compliance Week actually helped us to strengthen that. 

Dave Hansen: That makes loads of sense. What does this appear like in apply? What was on the agenda in your Ethics and Compliance Week? How did you identify what was on the agenda? Are you able to please inform us a bit bit extra about that? 

Kerry Ferwerda: Yeah, actually. So when it comes to arising with the theme for the week, our ethics and compliance staff, all of us sat down collectively and we took a take a look at NSG core values as a result of we actually needed to align our theme alongside this, and the one which actually spoke to us on the time was respect others and unleash their potential. In order that was decided what the subject for the week can be. Throughout this brainstorm additionally was born the tagline, which was clearly make respect seen. Now as soon as we might decided that that was going to be the primary matter, so respect our globally in C staff, then sat down to interrupt it down and give you concepts across the matter. 

So we needed a theme that was completely different for each single day, and the themes that we got here up with for every of these days had been what’s respect? Respect amongst one another, respectful communications, respecting group values by talking up. Every area as nicely additionally held their very own day in a subject which resonated with that area. So for instance, in Europe it was microaggressions. Our South American area did a complete day about DE&I when it comes to content material creation. So how did we go away and give you what we needed to say every day. Every E and C area took a day they usually went away to formulate what the content material will include. Now that is nice as a result of really it created a complete plethora of concepts from all throughout the globe. 

So we got here up with issues like we had excerpts from ted talks, we had movies from senior leaders within the group. 12 golden guidelines had been created as nicely after we had been discussing respect amongst one another. We’ve numerous MS varieties for interactive actions. We used infographs. We additionally use a few of your LRN movies all to help the theme in of that individual day. We additionally needed to inject some enjoyable. So there have been every day Wordle challenges, some areas round competitions for taking part in actions or we additionally gave out calendars, which had been very a lot referring to Ethics and Compliance Week. 

When it comes to the week for us, each the opening and the closing of Ethics and Compliance Week was actually vital. So for instance, Monday’s matter was what’s respect? So I requested a few of our senior leaders to document what respect meant to them and compiled this into a brief video to set the tone for the week. On the finish of the week to shut the week, our CEO, so Munehiro Hosonuma composed a video which introduced the week to a detailed. So in that video, hero defined what respect meant to him, plus how he noticed strengths and our variations, and actually gave throughout the message that open dialogue and appreciation actually will make our respect seen to others. 

That Friday of Ethics and Compliance Week additionally noticed the shut of our respect and annual compliance schooling. So we had over 12,000 individuals throughout the group take a 20 minute schooling module about respect, which utterly linked into the subject that we had been discussing. Lastly, Friday additionally noticed the opening of our moral tradition evaluation, which clearly are working along side LRN. This was issued group broad and we’re really actually trying ahead to seeing the outcomes. NSG final accomplished this survey again in 2019, so we’re very a lot anticipating the outcomes to see the optimistic modifications since then. 

Additionally on the agenda for the week, we really celebrated our ethics position fashions. So our appraisal system permits workers to depart impressions for different workers or for our colleagues, and as a part of that course of and impression, an ethics position mannequin badge is obtainable to bestow as a part of that course of. So these badges are awarded to our colleagues who exhibit and encourage moral conduct inside the group. So on the finish of E&C Week certificates had been issued to all our workers who’d been awarded these moral position mannequin badges over the previous yr to essentially have a good time that truth. They had been really introduced to the people by their very own regional director, which simply added to the significance of the accolade that they got when it comes to ethic position mannequin badges, they usually had been very nicely obtained by the people. 

I simply need to make a extremely vital word right here when it comes to our communication and that’s translations and ensuring that the knowledge is accessible to all the staff throughout the group. We had 15 completely different native languages to take care of and translation was performed for every thing. So for instance, I edited and subtitled 120 movies. Each electronic mail communication, each poster, each kind and SharePoint web page was additionally translated. So inner help right here was vital, and our comms staff at NSG did a fully unbelievable job serving to us with that. You must also add that this does take quite a lot of time, so we’ve got to just be sure you’re planning sufficient time for that translation content material to truly happen, but additionally to then craft that translated content material into your SharePoint pages, your electronic mail communications, et cetera. So you will need to just be sure you have enough time in your plan for that. 

Dave Hansen: That is such a very good level although, all the work and all the effort that goes into making these translations and ensuring that your workers can entry the content material within the language that is native to them, it is these little particulars that I believe that basically assist with engagement. So I really like that you just took the time to do this. 

Kerry Ferwerda: Yeah, completely. One of many nice feedbacks that we had from 2021 was probably we did not attain the store flooring sufficient and we did not interact throughout the entire group. So a technique we knew that we had to do this in 2022 was the translated content material. We had to have the ability to attain all people that we may throughout the group, and having the communication in individuals’s native language was vital to that. 

Dave Hansen: Yeah, completely. You mentioned the content material that you just produce in management making movies. You talked concerning the badges and ensuring that regional administrators had been serving to teams have a good time that assortment of badges. All of that’s simply unbelievable stuff for engagement, and I do know engagement is a scorching matter, particularly as we had been speaking about right here with all of the completely different audiences that you want to attain. Are you able to dive into that a bit bit extra? Who participated in your E&C Week and speak a bit bit extra about the way you reached them? 

Kerry Ferwerda: Yeah, actually. In order I discussed earlier than, key to us was reaching all ranges of the group, particularly as a result of a big inhabitants of our workers are on the store flooring. They do not have entry to electronic mail, they do not have entry to the web, for instance. So there have been two primary communication methods we used when it comes to how can we attain these two completely different units of individuals. So through the week, each worker who really had entry to electronic mail was despatched to communication of their designated language round 8:00 AM native time every day. So all people obtained the identical communication at 8:00 AM each morning after they went into the workplace. We really utilized RNs marketing campaign supervisor for that, and we issued round 12 and a half thousand emails every day. 

Now, these emails contained hyperlinks to the movies or the precise SharePoint websites or any interactive actions for the day, however really we obtained nice suggestions on these when it comes to individuals actually loved the brief digestive data that then they may go and search out extra data on particular matters that them, but additionally they may do it in their very own time. They did not need to be someplace for a set exercise. So we received nice suggestions on the way in which we did and delivered our electronic mail communications. 

To achieve our store flooring colleagues, there have been two types of communication. So to begin with, we created a poster. It gave a really temporary overview of Ethics and Compliance Week. It had our tagline on there, our emblem for the week, et cetera, but it surely additionally had open QR codes, which linked to a few of the interactive actions that we might additionally despatched out to all those that’d obtained it on electronic mail. We opened out these QR codes, so that you did not must be a part of an NSG community to entry. You possibly can entry it by your individual private cellular so you might entry the exercise and full it. 

Secondly, we created one thing known as a shift temporary. Now, the intention behind this was that it was a quite simple doc which contained just a few sentences concerning the day’s theme. So we had a Monday, Tuesday, Wednesday, Thursday, Friday, and that was to be delivered by our shift managers firstly of each shift. So each shift that an worker attended throughout Ethics and Compliance Week, they’d at the least just a few sentences to align with the theme of respect that was very a lot aligned to their position on the store flooring, and it was very nicely obtained, to be trustworthy. 

Now, when it comes to the communication, each single communication we issued, we made certain had the identical feel and appear to it, and our tagline additionally of Make Respect Seen was highlighted on each piece of communication. Alongside that theme when it comes to our communication, our group E&C operate additionally helped us create our personal groups background, which we utilized in each assembly we attended, and we additionally created a particular electronic mail auto signature for the week. Now, this was used prematurely of Ethics and Compliance Week, and it was one thing we inspired the remainder of the group to additionally use each previous to the week itself and through within the week two. 

In order that was the communication technique when it comes to how we had been going to succeed in all people, however really the preparation for supply started a lot, a lot earlier. It was actually vital for the success of Ethics and Compliance Week that we actually engaged our key stakeholders method earlier than the occasion even ran. This was performed in many alternative methods, and truly it began round six months earlier than the occasion. So how did we go and try this then? So the ethics and compliance operate in NSG is relatively small. Every area has its personal regional supervisor, so we actually needed to train our hyperlinks with the enterprise to essentially embed Ethics and Compliance Week throughout the group. 

One of many ways in which we did this was we utilized our ethics community, so in NSG, ethics and compliance function a worldwide ethics community. Now that consists of each ethics ambassadors and ethics champions. When it comes to our ambassadors, they’re very a lot senior individuals inside our group, primarily at regional director degree, and these are in every enterprise unit and group operate. So that they’re senior individuals who actually help embedded ethics into the enterprise. Our champions are essential they usually’re virtually what we name our boots on the bottom. So these are individuals inside our enterprise models who know our websites and we all know their websites and their processes and actually assist us with communications. 

So beginning method again in August, allowing for Ethics and Compliance Week wasn’t till in November, every regional ethics and compliance supervisor held conferences with their ambassadors to start out with, and that was to slowly introduce Ethics and Compliance Week to collect their help, additionally to tell them how they may probably assist us to make E&C Week a hit. Most of our materials was obtainable at that time so we may present them what was coming, and we received some preliminary suggestions from that that we fed in, and likewise vital to this was we actually wanted their help and help when it comes to cascading the communication and the message that E&C week was coming. What was it about that is what is going to occur inside their enterprise unit or group operate. 

Our champions completely additionally had been concerned. They had been key to getting issues like our shift briefs and posters into the operations, ensuring the poster was hung up on the wall, ensuring that the shift temporary was cascaded right down to all of the shift managers in order that they knew what it was, what was anticipated of them as a result of they’re those that basically knew and understood the communication cascades at their websites. One other vital level was senior administration engagement, and this began method again within the early depths of planning Ethics and Compliance Week. 

So our director of ethics and compliance, Lisa Watterson, took the time firstly to speak to our senior administration concerning the theme to have interaction them, but additionally to essentially guarantee their help from the highest. It was actually vital. We this seen present of help, our senior managers had been additionally concerned as a result of they had been requested to contribute by means of movies. They had been issued most days aligned to no matter theme of the day, and all our regional ethics and compliance managers we spoke to all our enterprise models and our group operate administrators in our areas to make sure their help. Additionally. Now, these conversations happened all through the buildup to Ethics and Compliance Weeks beginning proper on the planning part. 

For us, fixed communication and reinforcement of what we had been attempting to do was actually essential, and alongside these strains, each talking alternative that ethics and compliance attended was an opportunity for us to speak about Ethics and Compliance Week. For instance, whether or not or not it’s we’d take part plant supervisor conferences, HR, regional profession improvement workshops, SBU administration conferences, anyplace we may entry, we made certain to speak about E&C Week. We additionally utilized all various kinds of communication inside the enterprise from issues like Yammer, inner bulletins, newsletters, splashes throughout the entrance pages of NSG intranet, so that you identify it. We took the chance to advertise Ethics and Compliance Week as greatest we may. 

Dave Hansen: Now I do know you may’t see my face, however I’m grinning from ear to ear proper now. That reinforcement a part of occasions like this, it is so very, very vital simply that individuals hear the message, hear it once more, and listen to it once more. 

Kerry Ferwerda: Completely. 

Dave Hansen: I imply, I do know you are acquainted with LRN CoLab our neighborhood, however that is the identical method with that. We do not shut up about it. 

Kerry Ferwerda: No, completely. And that was one of many issues that we realized really again from 2021, we virtually left it too late to start out telling individuals about Ethics and Compliance Weeks. So when it arrived, individuals had been a bit bit like, “What’s this?” Whereas final yr it was very a lot a case of, “Okay. I’ve heard about this. This is the communication. Let me check out it.” So that they understood what was coming. So it wasn’t virtually a shock to obtain the emails or see the posters or hear about it in shift briefs as a result of it being communicated so nicely previous to the occasion itself. 

Dave Hansen: Properly, with the ability to construct upon what you probably did in that first yr to assist derive the second yr can be actually good. Let’s shift a bit bit and discuss that. How are you aware that an occasion like that is profitable? I imply, what are these information factors that you just collected then from previous occasions to assist inform this occasion or from this occasion to assist inform subsequent yr’s occasion? 

Kerry Ferwerda: Yeah. So on the finish of the week, so a part of our Friday communication, we issued a survey throughout the group as a part of the e-mail communication when it comes to, please can we’ve got your suggestions? Asking individuals did they really feel the communications had been related to them, did they benefit from the content material, et cetera, and there was an awesome optimistic response when it comes to having fun with participation, the communications themselves and likewise the appropriateness of the particular matter. Our SharePoint pages, they obtained 1000’s upon 1000’s of clicks and likewise of movies too. They’d 1000’s of views. There have been additionally the alerts of success as nicely for us. Regional administrators talked about Ethics and Compliance Week when issuing their very own month-to-month enterprise updates, encouraging their enterprise models participation. Some enterprise models even created their very own movies with their ethics ambassadors and champions, which had been shared. One other instance, our operations in India, they took the timeout with all workers and held open classes so workers may speak freely and brazenly about that matter of respect. In order that was vital. 

We did additionally maintain some wash-up classes afterwards simply through groups for ambassadors and champions to speak concerning the successes and the failures inside their organizations and their websites, and that is supplied us some nice suggestions that we are able to take into planning for subsequent yr. And on that time, one of many issues that we might like to do that coming yr, so 2023, is contain these individuals. So our ethics community within the planning course of and the content material creation, so it would not simply come from E&C, so it feels prefer it’s owned by the group as nicely. In order that’s one factor we actually eager to implement this yr after we begin planning for 2023. 

We had some nice suggestions from some particular person group features. So our expertise administration staff cherished the golden roles that had been issued as a part of respect amongst one another, and they will use them throughout group improvement packages. So ongoing, it would preserve getting used. I additionally know from some suggestions that a few of our crops have printed them, however huge a 3 posters they usually’re displayed round their crops now. We additionally had some optimistic messages come again from the store flooring on how they had been actually happy to be included and truly felt included. That was a extremely optimistic factor for us to listen to. 

And in addition, because of Ethics and Compliance Week, we have additionally heard and seen some enterprise models need to carry that theme of selling ethics all year long. So for instance, our manufacturing excellence staff at the moment are issuing moral dilemmas every month to be mentioned at plant degree, which for us, it is simply so good to see. I am nonetheless receiving suggestions. I obtained some suggestions at this time from our group. I ask colleagues that they actually just like the content material we created, and the managers inside that operate actually appreciated the truth that the content material was created for them, they usually can then use that as nicely when it comes to spreading that ethics message amongst their groups all year long. 

Once more, we additionally had some very optimistic suggestions from them concerning the Wordle problem. So that they’ve requested us to try to embrace one thing like that on our month-to-month communications shifting ahead to get some interactivity. However I believe even with out that onerous information assortment, typically you simply know and also you simply have a sense that one thing labored, and I believe our entire staff felt it, and truly after the week, we actually felt that it was well worth the exhausting work that all of us put in behind the scenes to truly make it a hit. It felt actually good. We actually ended the week on a excessive, and that was good. 

Dave Hansen: I could not agree extra, placing collectively an occasion, particularly one thing with as a lot background as you probably did, it is a bit little bit of artwork and it is a bit little bit of science. I imply, you’ve gotten a few of the exhausting information. To have a 96% satisfaction fee from a corporation that is 26,000 workers is so exhausting to get. It is an ideal stat, however I’d be so happy with simply listening to these particular person tales of sure, we now need to problem moral dilemmas in our unit, at our plant degree. I believe that is such a pleasant contact to say individuals like what was taking place and need to preserve going. It is received to be such a proud second for you. 

Kerry Ferwerda: Completely. We had been all exhausted however elated on the finish of Ethics and Compliance Week in our staff. Yeah, for certain. 

Dave Hansen: So earlier than we go right here, I’d simply love to listen to two or three ideas for all of our listeners who is likely to be planning their very own E&C occasions. What did they should know or what did they should do to have that very same success? 

Kerry Ferwerda: Okay. So I assume my three high ideas can be, the primary one is to start out planning early. We’re already desirous about the method for formulating Ethics and Compliance Week in 2023, and we’re virtually 9 months earlier than the occasion will happen. So planning early is absolutely vital to the success, particularly as I spoke about earlier than, if you want to translate content material and paperwork, it at all times takes longer than you suppose it would. Secondly, engagement, you want to garner that engagement proper firstly. We began with senior administration, set the tone from the highest, get the engagement from then, but additionally you really want to make sure that you interact these individuals. 

So for instance, in NSG for us, that was our ethics community and our communications staff. It’s essential interact these that you’re actually counting on to cascade your communications. It’s essential make sure that they’re concerned they usually’re supportive they usually perceive as a result of really it is predominantly these individuals who actually will ensure that your message is carried down all through your group. And at last, I believe it’s important to have a subject that basically resonates inside the enterprise. Final yr, the theme of respect actually did that inside NSG. So now the stress’s on for us to give you one other cracking matter for this yr. So sure, they might be my high three ideas, I believe. 

Dave Hansen: These are all completely excellent. It seems to be like we’re already out of time for at this time, Kerry. Thanks. Thanks. Thanks for becoming a member of me on this episode. I stay up for listening to how every thing comes for this yr’s occasion. I do know it is 9 months away, but it surely’s in all probability going to be right here earlier than we each comprehend it. So it has been nice having you on the podcast. I hope you may come again and communicate with us once more and inform us how nice this yr’s occasion is. 

Kerry Ferwerda: Thanks, Dave. Thanks very a lot for the chance. 

Dave Hansen: As soon as once more, my identify is Dave Hansen and I need to thanks all for listening to the Principled Podcast by LRN.

Outro: We hope you loved this episode. The Principled podcast is delivered to you by LRN. At LRN, our mission is to encourage principled efficiency and international organizations by serving to them foster profitable moral cultures rooted in sustainable values. Please go to us at to be taught extra. And should you loved this episode, subscribe to our podcast on Apple Podcasts, Stitcher, Google Podcasts, or wherever you pay attention. And do not forget to depart us a evaluation.

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